Gumblog

Screenshot of 3 Gumball blog featured posts written by connie chen

Gumball, from the team behind comedy podcast network Headgum, is the leading marketplace for host-read podcast ads. To heighten its authority in the creator industry, I planned and wrote educational resources, thought leadership, and company news.

With a regular publishing cadence of 2 posts/week and content that engaged and delighted advertisers and creators, the blog saw a 443% increase in unique site visitors over 5 months.

blog title image of a black man wearing headphones and smiling in front of a mic during a podcast recording session

Selected work from the Gumblog

Podcast Ads 101: How to Read a Great Host-Read Ad (Part I) | Read more

blog title image of actor and host of the podcast dead eyes connor ratliff

Podcast Ads 101: How to Read a Great Host-Read Ad (Part II) | Read more

illustration of marty michael ceo of gumball and headgum

Work in Progress: Marty’s Bold Vision | Read more

Suma Brands

Suma Brands is a retail aggregator that needed to expand the digital presence of both itself and its portfolio of household brands. In addition to developing Suma’s corporate voice, I defined the voices and content buckets of brands like Lone Cone and Youtopia.

Two women talking to each other in front of a window discussing how to sell their business a blog post written by connie chen

Selected work across the Suma portfolio

4 Things To Look For in a Buyer When You’re Selling Your Amazon FBA Business | Read more

exterior shot of architectural building for a blog post written by connie chen

7 Essentials for Building a Successful Amazon Brand | Read more

group of children holding easter baskets for an easter baskets idea blog post written by connie chen

10 Creative Easter Egg Hunt Ideas to Try in 2022 | Read more