Versatile creative marketer and writer with wide-ranging content expertise across media, retail, and startups

EXPERIENCE

Senior Content Marketing Manager | Headgum Jun 2022 — Nov 2022

The number one independent comedy podcast network

  • Defined brand voice and content marketing plan (blog, website, social media, advertising campaigns) to maximize awareness and conversions for Headgum’s SAAS ad-buying marketplace, Gumball.

  • Led writing and editing of all marketing/PR copy: social and display ads, press releases, video campaigns, email newsletters, print promotions, award submissions.

  • Increased marketing leads 20% MoM through content creation for a digital advertising campaign.

  • Ideated blog calendar and wrote 2 SEO-optimized blog posts/week, increasing unique visitors by 443%.

  • Interviewed C-suite execs and the host of Vulture’s #1 podcast of 2022, “Dead Eyes” for the blog.

  • Managed and executed social strategy on Twitter and Linkedin, growing total followers by 42%.

Content and Communications Manager | Suma Brands Oct 2021 — Apr 2022

Amazon and DTC aggregator growing household brands

  • Oversaw content and brand messaging strategy (email, DTC, Amazon, ads, social, and blog) across 7 consumer brands in the home, food, kids, auto, and wellness categories.

  • Developed seasonal marketing calendar to identify peak content and PR opportunities and plan cross-functional campaigns with inventory planning, brand management, and operations leaders.

  • Managed press pitching strategy and landed media placements in major publications (Cosmo, Good Housekeeping, Arch Digest), securing an average of 66 mm impressions per quarter.

  • Wrote and edited company blog posts, internal team newsletters, and onboarding materials for new employees, defining the Suma tone of voice and company culture.

  • Designed influencer outreach templates and managed lifestyle and wellness influencer relationships on Instagram and TikTok with a total reach of 500k+.

Senior Reporter, Insider Reviews | Insider, Inc. Jun 2017 — Sep 2021

Leading media company and publisher of Insider and Business Insider

  • Tested and reviewed consumer brands and products for Business Insider's affiliate commerce vertical, Insider Reviews, specializing in lifestyle, home, kitchen, and food and beverage topics.

  • Wrote 1,000+ pieces of useful, creative, and SEO-friendly editorial content, incl. guides, profiles, trend analyses, features, roundups, and social posts.

  • Authored the top 4 kitchen articles and top 2 highest-earning articles across Insider Reviews in 2020

  • Moderated 2 industry panels and represented Insider, Inc. at conferences like CES.

EDUCATION

B.S. Business Administration, B.A. Media Studies UC Berkeley, Haas School of Business | 2017

AWARDS

  • Cynopsis Model D Outstanding Team of the Year | 2022: Annual award celebrating the best in media

  • Insider, Inc. All-Star Award | 2018: Company award recognizing exceptional reporters

SKILLS

Writing, copy editing, SEO, social media marketing, public relations, Google Analytics, Google Search Console, Mailchimp, Buffer, product testing, product photography, affiliate programs, CMS, AP style